Monday, December 1, 2008

Robert Herneich - What is the "true cost" of a bottle of Fiji Water?

What is the "true cost" of a bottle of Fiji Water?

fijiThis is the classic question that sent the bottled water industry into PR overdrive - Pablo's legendary analysis of the real cost of bottled water - a cost far greater than a simple carbon footprint or a plastic bottle

 Please note: Due to overwhelming reader interest in this topic some of the assumptions made in this column have been adjusted. Numerous readers were kind enough to provide more accurate values for some of my previous assumptions. 

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Sports Briefing | Harness Racing Favorite Loses in Breeders Crown - New York Times

Sports Briefing | Harness Racing Favorite Loses in Breeders Crown
New York Times, United States - 19 hours ago
More Articles in Sports » A version of this article appeared in print on November 30, 2008, on page SP2 of the New York edition.


Born to Run? Little Ones Get Test for Sports Gene - New York Times

New York Times

Born to Run? Little Ones Get Test for Sports Gene
New York Times, United States - Nov 29, 2008
DNA collected by swabbing the inside of a cheek can be used to determine whether a child is likely to excel at a particular sport. By JULIET MACUR BOULDER, ...
Can genes predict athletic performance? Scientific American
Finally, A Test To Make Pushy Sports Parents Even Worse FanIQ
Find Out If Your Newborn Will Have His Own Sneaker Line SportingNews.com
ScienceBlogs - ESPN Magazine
all 92 news articles


New book is looking for personal stories and images about global warming

The Union of Concerned Scientists and Penguin Classics are encouraging aspiring writers and photographers to submit their personal stories and images about global warming for publication in a new online book, to be published in 2009, Thoreau's Legacy: American Stories about Global Warming.

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